You may be sending the wrong traffic to your website, using the wrong marketing channels, or people may simply be visiting your site on the wrong type of device! There are a lot of reasons why people don’t convert on your site, and not all of them are directly related to your website design. Often, by changing things in your marketing, you can improve your results without touching your design. Other times, a little website testing can fix specific issues that are keeping people from converting without requiring a full redesign.
THEY WANT TO REBRAND OR INTRODUCE A NEW PRODUCT LINE Sometimes, businesses completely re-invent themselves. They’ve grown whatsapp database to the point where their old brand doesn’t fit their new vision. They have a new core product line that appeals to a totally different audience. Or maybe they’ve got an image problem that they’re trying to fix. If you’re trying to re-brand your business, redesigning your website can be an important part of that process. However, if you’re introducing a product line that appeals to a very different audience, redesigning your site around that audience may not be the best move. Instead, it may be better to create a new website that is dedicated to that product and the audience it appeals to.
Redesigning your website for any of these reasons may not be the wrong choice, but it may not be the best choice either. It all comes down to why you want to redesign your site, what goals you’re trying to achieve and how you can best achieve those goals. 2. What Have I Already Tried? Once you know what your end goal is, it’s time to take a look at what you’ve already done to try and achieve your goal. Often, business owners and marketers assume that they need a website redesign