provide value to your entire industry, and/or answer vital questions for your audience. Research projects are more than a content initiative; it is a business investment. Obtaining original research and data is not easy. Gathering the necessary information can take months, so you should have a firm list of objectives and key performance indicators associated with your study before you begin the research. You must have answers to all these questions: What questions does my study aim to answer? Will this data make s
omeone's work/life easier? Who might be interested in my results? Does my study build on any previous study or experience? What is my hypothesis about the fax number list course of the test? What if the data is different from what I expect? You should also plan for several different content possibilities and angles when it comes to original research, as you won't have control over the results. If you have a content plan (and contingencies) in place before launching a study –
and you invest time and effort in collecting accurate data – the original research you collect will help you secure relevant links. . Content Example: Are Links Still a Powerful Ranking Factor? (New study) by Eric Enge Eric Enge's study of links as a ranking factor is a perfect example of how original research can power a linkable asset. This study earned Stone Temple Consulting 2,503 links from 199 referring domains.