Promotional Campaign" using athletes' portrait rights, and is committed to realizing a private-led operation model. "Dependency Politics" Rise Again However, in the mid-to-late 1990s, after the bubble economy burst, corporate-sponsored sports teams were suspended or disbanded, and the foundation for top athletes to participate in the competition was shaken. Later, due to the Lehman storm, the economy suffered another downturn, and the environment for the athletes never improved. In this context, the tide of dependency politics has been revived again. The turning point came in 2005.
At that time, after Yoshiaki Tsui resigned telemarketing list as the chairman of the JOC, he still exerted influence in the sports world as the honorary chairman. But in March of the same year, he was arrested for allegedly violating the Securities Exchange Act in the shares of Seibu Railway, JOC lost its helm, and the private-led development direction began to blur. In April of the same year, Yoshiro Mori became the president of the Japan Sports Association. He is also the chairman of the Japan Rugby Association and a director of the JOC, and other Liberal Democratic Party politicians have also successively served as leaders of various athletic groups.
Taro Aso became the president of the UFO Shooting and Basketball Association, Yohei Kono became the president of the Track and Field Association, Takuya Yamazaki became the president of the Softball Association, and Prime Minister Abe also became the president of the Archery Association, laying the foundation for political dominance in the sports world in one fell swoop. Athletics groups are also beginning to believe that it is easier to get state grants for politicians to be in charge. The sports revival lottery, commonly known as toto, has further accelerated the trend towards political dominance.