When you think of companies that dominate advertising, Google and Facebook are undoubtedly the first two names that come to mind. But this pair Special leads no longer reigns supreme: Amazon has established itself as the third member of this triopoly of advertisers. Though the triopoly has been going strong, it’s only a matter of time before it becomes a Special leads quadropoly. Hear me out. There might not be an emerging fourth player right this moment, and there might not necessarily be a competitor on the horizon in the next two years.
But Google, Facebook, and Amazon aren’t untouchable. If history Special leads in this space shows us anything, it’s that disruption will only continue—and at an increasingly rapid pace. In the ’80s, ’90s, and 2000s, advertisers working in TV, print, and out of home must have Special leads assumed that triopoly was immovable. But the internet changed Special leads everything. It would be arrogant for today’s digital marketers to assume they are immune to a similar change. Contenders for the
Crown Shortly after its launch in early 2004, Facebook’s founders began Special leads using advertising to cover the cost of the site’s servers. That first ad evolved into true programmatic advertising, which has taken hold in the past five years or so. And now, Amazon has established itself as a power player. We’d be naïve not to think another company will be able to assert itself in this Special leads space. The only question is which company. Will it be Snapchat? Microsoft? Google, Facebook, and Amazon are all content generators,