Grow Your Podcast Audience With SEO Posted: 2020-11-18 microphone-podcast-radio-ss-1920 Besides technical SEO and links, high quality, interesting and engaging content is one of the three main pillars of any successful SEO strategy. Traditional content strategies use blog posts, articles, images, and sometimes videos as their primary content sources. And while these can be great for driving traffic and supporting your SEO efforts, podcasts are an often overlooked and underrated medium. Podcasts can build your brand and drive
direct traffic, while adding rich content to your site and supporting your link building efforts. Of course, you not only need to know how to leverage your podcasts for SEO, but also how to rank well on podcast-specific platforms. So whether you're just starting out jewelry retouching service or an established podcaster, read on for specific tips on how to get your podcast listed. 1. It's all in the title What does it take to get your podcast found on iTunes and Google Play? Everything is in the title. The iTunes ranking algorithm for podcasts
places a heavy emphasis on the title of the podcast, in addition to factors such as the total number of subscribers and the total number of reviews for the podcast. This means that while you want to have a title for your podcast that is compelling and interesting, you shouldn't have a title so obscure or unintuitive that it doesn't explain in plain language what your podcast is about. on. Be sure to include your most important keywords in your podcast title. If your show is already established, you can do this by adding a subtitle.